Press releases

• Sony Ericsson unveils smartphones–enabled by Qualcomm’s Snapdragon™ S2 processors, designed for the stylish and the playful
• Sony Ericsson continues to work closely with Qualcomm, enabling seamless browsing experience and snappy user-interface for its smartphone consumers

New Delhi, India – August 30, 2011 – Making the Xperia™ on Android™ irresistible for consumers, Sony Ericsson in collaboration with Qualcomm today announced the launch of its latest smartphone portfolio for India, with the stunning new Xperia™ ray and sporty and fun Xperia™ active. The communication entertainment brand brings these smartphones on the Android™ 2.3 Gingerbread platform, Qualcomm Incorporated’s high performance Snapdragon S2 processor and comes packed with Sony’s camera technologies; in addition to its own capabilities to enhance multimedia experiences for users.

With a 3.3 inch screen, the Xperia™ ray is a younger sibling to the recently announced Xperia™ arc, and loaded with similar features – 1 GHz processor, fabulous camera capabilities, and HD video recording – all of this at a more affordable price. The Xperia™ active is a compact smartphone targeting consumers with an active lifestyle. Being dust proof and water resistant does not stop this phone from being supported by the same technologies as the Xperia™ ray, and its 3 inch screen and 5Mp camera are as delightful! What’s more, this rugged smartphone uniquely incorporates wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.

According to P. Balaji, Managing Director – India, Sony Ericsson, “Sony Ericsson is a playful and dynamic brand. We aim to reach to all those that are young at heart and indulge in gadgets that imbibe style and utility. The launch of the Xperia™ ray and active continues our journey into tapping the smartphone market in India. With the launch of Xperia™ arc and PLAY in April, we marked a milestone through the collaborations and innovations we brought to the market. While the Xperia™ ray makes for a sleek companion, the Xperia™ active is the perfect partner for Indian consumers with a hectic lifestyle, especially those who are outdoors. The unique proposition of our phones is strengthened by Qualcomm’s Snapdragon S2 processor that ensures that users run multiple apps smoothly and do more than one thing on-the-go.”

“We congratulate Sony Ericsson on the launch of Xperia™ ray and Xperia™ active, powered by Qualcomm’s highly integrated Snapdragon S2 processor,” said Dr. Sandeep Sibal, Country Manager and Vice President, Business Development, Qualcomm India and South Asia. “Combining GHz processing power, rich graphics, HD video, and best-in-class 3G HSPA connectivity, Xperia™ ray and Xperia™ active are compelling devices that will cater to sleek and sporty consumer lifestyles.”

This launch also marks Sony Ericsson’s integration of Facebook inside Xperia™, which delivers a unique consumer experience for greater social interaction. In combination with Google services, as well as access to over 200,000 apps via the Android Market™, it provides a solid and entertaining smartphone foundation. This service will be available across the entire Sony Ericsson portfolio.

The new Sony Ericsson Xperia™ smartphones run on the Qualcomm Snapdragon S2 processor that provides advanced processing power and concurrency capabilities, and lets users run multiple advanced apps simultaneously with minimal drag on performance or battery life. So, users on the Xperia™ ray can click using its front camera, upload pictures on Facebook, and choose to do more without any glitch, while those on the Xperia™ active can concurrently monitor their heart rate and pulse, use the iMapMyFitness app to monitor day to day performance, and even track their ideal training routes, using the built in GPS.

What are the phones saying? Take a look...

Sony Ericsson Xperia™ ray
Colours available in market: Orange /White, Orange/ Black

Fast, powerful and drop-dead gorgeous Android™ camera phone!

9.4 mm thin and with a stylish aluminium frame – meet the Xperia™ ray Android™ phone. Watch videos and relive magic moments on the crisp 3.3 inch Reality Display with Mobile BRAVIA® Engine. There's power beneath the sleek surface too – Xperia™ ray is fast, responsive and has a high capacity battery.

With a 3.3 inch screen and running the latest Android™ platform for smartphones (Gingerbread 2.3), the phone packs in a powerful Qualcomm Snapdragon S2 processor , Reality Display with Mobile BRAVIA® Engine, a 8.1mp camera with Exmor R™ for mobile and HD video functionality. With its thin yet curvaceous design, the Xperia™ ray incorporates market leading design for which Sony Ericsson has become known. The phone incorporates a front facing camera and a scratch resistant screen with excellent resolution and brightness and integrated touch keys.

What more? Read it all here: Sony Ericsson Xperia ray

Sony Ericsson Xperia™ active
Colours available in market: Black and Gold

Takes whatever you throw at it; Goes wherever you go; Keeps track of your performance!

A tough Android™ smartphone for an active life, the Xperia™ active is water* and dust resistant to handle whatever comes its way. Whether it is rough conditions or a rainy hike, the smartphone is the best companion consumers can ask for. The display is scratch resistant and allows fingers to scroll even when they are wet. The phone comes with a gear kit and is preloaded with sports apps so users can plan, monitor and log your training – from your sofa or the slopes.

With a 3 inch screen, Gingerbread 2.3 Android™ platform, the phone packs a powerful Qualcomm Snapdragon S2 processor, Reality Display with Mobile BRAVIA® Engine and a 5mp camera with HD video functionality. Users can set their ideal training route using the built-in GPS, Barometer and Compass. On-screen heart rate and pulse can be monitored in real-time (enabled by ANT+ wireless networking technology), while the iMapMyFitness app can monitor day to day performance. Additionally, Facebook inside Xperia™ allows consumers to share their progress and experiences with friends.

Extras included in the box to further build the consumer experience:
• One extra exchangeable soft touch back cover
• Detachable ear hooks for the portable handsfree active headset
• Wrist strap to keep the phone close at all times
• An arm case for use during a workout
• 2GB memory card to save all your special moments
• Micro USB cable for charging and computer data transfer
*Water resistant – the phone can be kept under 1m of water for 30 mins.

More about this sports star available here: Sony Ericsson Xperia active

• Qualcomm is a registered trademark of Qualcomm Incorporated.Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and other countries. All other trademarks are the property of their respective owners.

About Qualcomm
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other. Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere. For more information, visit Qualcomm around the Web:
www.qualcomm.com
Corporate Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.